Marketing has changed dramatically over the past few years. Not only have the means of communication changed from physical mail to electronic mail, from telemarketing to text notifications, and from billboards to Web pages. The thinking that goes into marketing is different. It used to be that good marketers found out what the market wanted, that product designers created it, and that marketers then figured out how to tell the market that this product would give them what they wanted. The main thrust of marketing was communication with the market, creating and defining a message. Now, the market doesn’t want to be told what to do. The market wants to search for its own answers. So now marketing means making sure that when people search, they find you. Whether they’re in Atlanta, Chicago, New York, Los Angeles, or Seattle SEO firms are becoming increasingly dominant movers in the world of marketing.